A reinforcing cord for rubber reinforcement of the present invention that is used for reinforcing a rubber product is provided with a plurality of strands. The strand includes bundled fibers and a coating layer formed so as to cover the bundled fibers. The plurality of strands are in tight contact with one another via the coating layer. The coating layer contains a material that is crosslinkable by thermal treatment. A method of manufacturing the reinforcing cord for rubber reinforcement includes the steps of (i) forming strands that include bundled fibers and a coating layer formed so as to cover the bundled fibers, and (ii) bringing the strands into tight contact with one another via the coating layer by twisting the strands together. The coating layer contains a material that is crosslinkable by thermal treatment.